Website Development Agency in CT

Contact Us Page Design: 9 Amazing Tips+ Examples 

Did you know that when a potential client lands on your Contact page to fill out a form, they are an incredible 70% of the way to making a purchase? If your main contact page is poorly laid out, the content does not inspire confidence, or the contact form itself

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7 Tips: How To Write A Great About Us Page

Do you know that 52% of website visitors check out the About Us page before deciding to convert? The story of a company and its values play an important role in attracting customers. But how can you tell a resounding story that accurately reflects your brand as well as convinces

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Website Updates: 5+ Key Areas You should Address and Why

In today’s market, we can all agree it’s important to keep your website updated. But what does that mean and how often are website updates needed? We advise clients that regular maintenance is crucial to online success. There are 6 key areas that should be reviewed on a regular basis:

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5 Easy Ways to Ruin a Website (Like a Badass)

Avoid these Mistakes for Better Branding and Online Traffic A website acts as a virtual representation of your company and is often your primary source of conversions (ie: customer acquisition). The main issue, however, is not in establishing a website, but in making it user-friendly and feasible.  When it comes

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Milford’s 2022 Local Business Person Of The Year: Tara Dawn Meeker

MILFORD, CT: February 16, 2022: The largest online referral network for small businesses, Alignable.com is announcing the results of its national search for leaders who’ve gone above and beyond guiding peers and supporting entire communities as they strive to recover. Today, Alignable’s network has chosen Tara Dawn Meeker of North Star Design Studio as Milford’s 2022

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4 Pillars of Web Design

An effective website is the center of your online presence and can help you reach more people. But what is an effective website exactly? An effective website has great web design that attracts and influences visitors and increases conversions. Many businesses ignore their web design (either due to lack of

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Ins and Outs of Establishing Your Business Identity

Business identity is a statement of your company’s unique innovation, service, and offering & distinguishes your business as the best choice for potential customers. It should be used to engage customers, create sales pitches, and inform marketing messaging. Before you can open your doors for business, you must establish systems

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The North Star Journey: Chapter 6

Ready to truly own your website, and make your site a functioning part of your business?  In this series, “The North Star Journey”, we’ve been covering how your website can do so much more than help people find you on Google.  What can a website do? With great website design, a website can become

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3 Reasons to use a professional email address and how to create one

A professional email address is one that is tied to your business’ domain name (ie: Support@MyWebsiteURL.com vs mydogsname17@Gmail).  If you’re a service-based business owner, then it’s likely that your clients are always emailing you. You might be wondering if using an email address that is not professional will affect the

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