Business identity is a statement of your company’s unique innovation, service, and offering & distinguishes your business as the best choice for potential customers. It should be used to engage customers, create sales pitches, and inform marketing messaging. Before you can open your doors for business, you must establish systems to protect your business identity.
Ready to truly own your website… and make your site a functioning part of your business? In this series, “The North Star Journey”, we’ve been covering how your website can do so much more than help people find you on Google. What can a website do? With great website design, a website can become an integral part of running
A professional email address is one that is tied to your business’ domain name (ie: Support@MyWebsiteURL.com vs mydogsname17@Gmail). If you’re a service-based business owner, then it’s likely that your clients are always emailing you. You might be wondering if using an email address that is not professional will affect the way your clients view you.
Learn how to respond to negative Google reviews. What you need to know about reporting reviews, asking for reviews, and responding.
Ever seen the old show Mad Men? I know it’s based on the so-called “Golden Age” of advertising but the surprising thing is… the environment in a marketing agency or web design firm is still very similar. It’s fast-paced… occasionally mean… very high energy and high stakes… and not very useful for service-based businesses lacking large monthly