December 16, 2021

Business identity is a statement of your company’s unique innovation, service, and offering & distinguishes your business as the best choice for potential customers. It should be used to engage customers, create sales pitches, and inform marketing messaging. Before you can open your doors for business, you must establish systems to protect your business identity.

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November 15, 2021

Ready to truly own your website… and make your site a functioning part of your business?  In this series, “The North Star Journey”, we’ve been covering how your website can do so much more than help people find you on Google.  What can a website do? With great website design, a website can become an integral part of running

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October 25, 2021

Ever seen the old show Mad Men? I know it’s based on the so-called “Golden Age” of advertising but the surprising thing is… the environment in a marketing agency or web design firm is still very similar.  It’s fast-paced… occasionally mean… very high energy and high stakes… and not very useful for service-based businesses lacking large monthly

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