SEO Services

Data-Driven Copywriting and Content Development Services for Small to Medium-sized Service-based Business Providers.

Content that converts, every time.

Use Valuable Keywords and Carefully Crafted Content to Get Your Business Found Online.

No matter how 'pretty' your website is, it needs to be optimized for search engines (SEO) as well as human beings to rank well and attract (or earn) visitors. And great SEO begins with basic technical SEO and on-page SEO.

Technical SEO is just that, technical, so we won't bog you down with the nitty gritty details here. But basic boxes to check include mobile optimization, meta-tagging, and indexing with search engines like Google and Bing. On-page SEO refers to the actual content on your pages (making sure the text means something to both prospective clients and search engines like google).
A combination of SEO best practices and the persuasive copy can increase your search engine rankings over time and help generate more leads for your business. We do not do that fluffy and shallow content, laden with keywords, which only damages your brand's standing. Our experienced team will take the time to get to know you and your brand, as well as your industry. Then we marry that knowledge with the latest best practices in SEO and proven content marketing strategies (like backlinking) to help you appear in relevant search results.

This includes leveraging keyword research, competitor analysis, and backlinking reports to create persuasive SEO-friendly content that aligns with your brand voice, tone, and style. Adhering to a data-driven keyword strategy means your brand gets the well-deserved exposure it needs.

How it works: Our Process

Step 1: Keyword Research

We start by knowing your business, your clients, and the main themes of your website. Tapping into the power of SEO, we discover which keywords your audience is looking for and identify the best opportunities that can bring you traffic. This data-driven research will be presented to you in a keyword research report.

Step 2: Competitor Analysis & Backlink Data

You must know your competition to beat them. Our in-depth competitor analysis helps us uncover the keywords your competitors are trying to rank for as well as their backlink strategy.

Step 3: On-page Content

Using this knowledge, we develop content for each web page. The content will be optimized to rank as well as convert.

Step 4: Blog Content

Engage and grow your organic traffic through interesting and informative blog posts. Choose a pre-set package or e-mail us to request a customized package.

Keyword Research

Optimize your Visibility with the Relevant, High Volume Keywords

Mapping keywords is an essential component of every SEO plan. It goes beyond finding out the popular terms used by your potential clients. We dive deeper to determine the best opportunities for your business and the ways to incorporate them into your content.

Our in-depth research report provides strategic analysis to identify valuable traffic opportunities for your website. We will gather keyword data, such as search volume, keyword difficulty score, cost-per-click, and search intent analysis, to eliminate any irrelevant keywords. We will also consider your business industry, location, competition, current site authority, and other factors before choosing the best keywords.

We start with the themes or seed keywords you wish to rank for and compile all the data into an actionable report. Our project manager discusses the report with you to get your buy-in. The approved keywords set the direction to create content for your website.

Don't know where to start?

That's ok, we do, it's part of our job! Landing on the right expert to help craft the type of SEO based content that 'does the trick' is no easy feat. Schedule a consultation today to explore why North Star might be the right fit for your website, SEO and copywriting project.

Competitor Analysis

Boost your reach through an In-depth Analysis of Your Target Market and Competitors

Competitor analysis is a vital component of our keyword research report. The results from this analysis shape our content strategy. We'll do in-depth competitor analysis, both at national and local levels, to understand what your competitors are doing and what works.

Get detailed reports on your competitors' strategies like their best-performing keywords, traffic sources, top-performing web pages, backlink profile, and social media campaigns through our cutting-edge tools and software.

Using all this data, our conversion copywriting expert decides on a road map to optimize your website. And we'll stay in touch every step of the way to ensure we have buy-in from you and relevant stakeholders.

Competitor Backlink Analysis

Loot your Competitors' Backlinks for Quick Wins

Backlinks are critical to rank better in SERPs. The quality and quantity of websites linking to your domain can play a critical role in improving your visibility. A bad backlink can penalize your website whereas a good backlink is a key to success.

During competitor analysis, we run a search to get an idea of your competitors' backlink strategies. Some of the backlink analytics that we look into include target link URL, link type, anchor-text, the IP address, the site's domain authority, content, and relevancy.

These details will help us determine and recommend some link building strategies that you can follow to compete with them.

I knew SEO was important and could be complex, but what I didn't know is how easy it could be to have success with the right guide. Beyond web development, North Star offers amazing copywriting services and helped guide me through the process of content creation which included defining goals, identifying keywords and parsing in-depth competitor analysis. North Star's copywriting services are a must have add-on to any web development project.

Website Content

Get a convincing and evocative copy that promotes your business effectively

With shortening attention spans, your website copy has to be brief and succinct. Our expert writers can write persuasive and powerful content for your Home Page, About Us Page, or Service Pages focusing on high-traffic keywords.

Using insights from keyword research and competitor analysis, we create an outline for each web page. This outline incorporates the necessary inputs from our SEO team members and content writers to create a conversion-focused copy.

Once you approve the content outlines, our writers develop the first draft and optimize it. We again review it with our clients to get their input to create a finalized draft. The resulting web content will rank higher, build brand awareness and attract the right kind of traffic.

FAQs for Improved Conversions and Better SEO 

One of the biggest reasons why a visitor does not convert into a customer is an unanswered question or desire for more knowledge about a service or a product. Additionally, search engines look for relevant and short answers to users' queries while ranking a web page higher.  

Depending on your input, as well as our SEO research, our writers create an FAQ section for each page that provides this important information to your potential customer.

The answers to these important FAQs are well researched, easy to understand, and optimized to rank higher in the search engines. They also build trust and improve user experience by providing information to your potential clients.  

North Star's amazing team, especially Tara, has the ability to really listen and tease out the right information to help me define achieve goals that grow my business and let me deliver better service to more clients. By leveraging North Star's SEO and copywriting services, I was able to create content based on strategic keywords that not only engages and connects with my potential customers and clients, but does so in a voice that is authentic to who I am.

Blog Content

Build a Great Brand with Engaging Blog Posts

Your audience expects valuable and relevant long-form content that resonates with their wants and needs. Be a reliable resource of information for your customers through an optimized blog post. Educate and entertain your customers with engaging content to establish yourself as an industry leader.

Each of the blog posts will be optimized to provide opportunities for your business to be discovered and establish your authority.

Utilize our expertise to develop a content strategy and post share-worthy Skyscraper content. Based on competitive keywords, we create interesting and creative posts which drive traffic, increase conversions and persuade your audience to take an action.

We understand the expectations of your customers and content requirements to deliver high-quality content, every time.

Available Blog Post Packages

DIY Blogging with a Plan

Write compelling content that your audience will love with your own hand.

We can create a complete plan and outline for each of your blog posts. We'll craft an easy to follow, 8-month strategy complete with titles, KWs, secondary KWs, and samples. Our strategy will help showcase you as the expert you are.

Blogging Done For you

Experience the convenience of blogging on autopilo. We'll get'er done.

We write expert niche content for service-based businesses that includes search engine optimization, titles, meta tags, and meta description. Simply tell us how many posts you want each month, and we'll do the rest.

Ready to get started?

The only time better than now, was yesterday. Let's get you on track and explore opportunities and game-changing solutions.


What is SEO? How does SEO work?

SEO is a technique of getting more visitors through search engines' free, organic, or natural search results. The goal of an SEO campaign is to boost your website's ranking on search engine results pages. Ranking higher in Google SERPs can improve your online visibility and results in more conversions.  

Search engines use hundreds of factors before ranking a website. An SEO expert optimizes your website for these factors to make it appealing to search engine bots as well as humans.

What are SEO services? What do SEO services include?

Search engine optimization services aim at improving a website's online visibility and traffic. 

Professional SEO services include a wide range of tasks, including but not limited to keyword research, creating and optimizing high quality, valuable content for search engines, and relevant backlinks.

Why are SEO services important?

SEO services are important in many ways. Service-based businesses may hire SEO companies to design websites that are quick, stable, and user-friendly, and that rank better in search engines like Google. As a result, you'll be able to attract more website traffic and potential clients to your site and enhance conversion rates. Search engine users are more likely to trust results that appear on the first page of Google. SEO success can be gauged by the improved ranking of your website, more conversions, increased brand awareness, and more leads.

Is SEO worth the money?

SEO is worthwhile if you are following the right strategy and working with SEO experts who know how to get results. For SEO leads, the close rate is 14.6%. This ensures that SEO can result in a much higher ROI.

What are local SEO services?

Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google's local search results. Local SEO can assist any company that has a physical location or serves a specific geographic area to rank higher in search engine results through a comprehensive marketing strategy. Common tasks associated with local SEO include finding local keywords, optimizing the Google My Business profile, and building citations.

What to Look For When Choosing SEO Services?

When choosing an SEO company or a digital marketing company, ask for testimonials from previous clients and case studies. This can help you to assess the credibility and expertise of that company. In addition, pay attention to what an agency guarantees. If an SEO company promises overnight higher ranking, consider it a red flag. No one can promise rankings 100% as the search algorithms are beyond an agency's control. Realistic offering, expertise, good customer service, and case studies should be considered while choosing an SEO service.

What's the difference between SEO and SEM?

SEO is a set of practices to improve the appearance and positioning of web pages in organic search results. Search engines evaluate a website's ability to draw organic traffic using a range of characteristics, including keywords, tags, and link titles. An SEO agency or an SEO specialist optimizes those web elements to make a website rank higher on Google. 

SEM refers to getting traffic through paid ads. This is the sort of Google advertisement that often appears at the top of a page list. This typically has to do with the placement and utilization of keywords, which is one reason why executing it correctly can take more expertise and technique.

What's the difference between on-page SEO and off-page SEO?

On-page SEO is the process of improving the many components of your website that influence your search engine rankings such as site accessibility, page speed, optimized content, the relevant keyword(s), title tags, etc. 

Off-page SEO focuses on enhancing your domain's authority by acquiring backlinks from other websites.

What is the difference between Technical SEO and on-page SEO?

Technical SEO works to optimize your website's technical elements. These technological factors include web speed, mobile compatibility, site structure, etc. A technical SEO audit checks those technical aspects of your website's SEO to give recommendations for improvement.

On-page SEO helps to increase your domain authority and, consequently, your search engine ranking for relevant queries. It also improves the quality of your website for actual users by enhancing keyword ranking, content, experience, and accessibility.

Does my current site have good SEO?

Though there is no hard and fast way to tell whether or not an SEO strategy is working, a few SEO audit tools offer analytics that helps you determine if your SEO is on the right track.

Our free SEO audit tool can offer a complete insight into the technical elements of your website. This DIY SEO tool crawls your whole website for problems and recommends clear easy-to-follow tasks.

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