WordPress On-page SEO for Growth: Monthly Maintenance Package


Making sites Google-ready with On-Page SEO

SEO Plans

ON-PAGE WordPress SEO optimization


SEO audit and on-page optimization for businesses.
See Terms and Conditions Here

You Purchase Add-On Per Website

We Audit Site Each Month

We Fix All On-Page Issues

It's that simple.

GREAT SERVICE. GREAT RESULTS.


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95%

Search console issues resolved
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90%

Average SEO score achieved
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0

Visibility, content, meta, link and image issues

What is Included?


Making sites Google-ready with our proven on-page SEO systems and processes.

  • SEO Audit & Implementation
  • Title And Meta Description
  • Sitemap.xml
  • Image Alt Text Optimization
  • Schema (Rich Snippets)
  • Heading Tag Optimization
  • Robots.txt Optimization
  • Broken Link Checker
  • Canonical URLs
  • Competitor Analysis
  • Setup Pingbacks and Trackbacks
  • Keyword Research
  • Google Analytics Setup
  • Google Search Console Setup
  • Google Search Console Error Fixes
  • Rank Tracking (20 Keywords)

First step of website marketing is on-page SEO


Our WordPress on-page SEO services include making your site on-page compliant with best practices and maintaining it each month. This way your site is optimized and ready to support any of your marketing activities.

Benefits
of Regular
On-Page SEO Optimization

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Long Term Value

Create a lasting Boost to your page value vs just giving it a short-term visibility boost by ads.
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Boost Ranking

Google sites better in SERPs (Search Engine Results Pages) when they have no Google Search Console errors.
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Crawl Better

Helps crawlers understand what your page is offering and provides needed context too.
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Improve CTR

Accurate meta info helps users discover your website in search results to help improve your CTR (click through rate).

WordPress On-page SEO pricing


SEO Add-on


Starting at
$249* / Mo.
  • SEO Audit & Implementation (Top 10 Pages)
  • Title and Meta Description
  • Heading Tag Optimization
  • Sitemap.xml
  • Robots.txt Optimization
  • Broken Link Checker
  • Image Alt Text Optimization
  • Canonical URLs
  • Competitor Analysis
  • Google Analytics Setup
  • Google Search Console Setup
  • Google Search Console Errors Fixes
  • Schema (Rich Snippets)
  • Rank Tracking (20 Keywords)
  • Keyword Research

*Plus $199 Annual Account fee. Read full terms of agreement here.

OTHER Add-ons


Managed Care Add-on


$129* / Mo.
Keep your site updated, backed-up and secure

Optimize Add-on


$229* / Mo.
Core web vitals and page speed optimization

How we do it?


First Month


Week 1-2 (3 Hours)

  • SEO Audit & Implementation (Top 10 Pages)
  • Sitemap.xml
  • Robots.txt Optimization
  • Google Analytics Setup
  • Keyword Research
  • Competitor Analysis
  • Rank Tracking (20 Keywords)
  • Setup Pingbacks and Trackbacks

Week 3-4 (3 Hours)

  • Broken Link Checker
  • Title and Meta Description (Top 10 Pages)
  • Heading Tag Optimization (Top 10 Pages)
  • Image Alt Text Optimization
  • Canonical URLs
  • Schema (Rich Snippets)
  • Google Search Console Errors Fixes

Week 1-2 (3 Hours) activities take longer than 3 hours to complete and they will be continued into the following months.

Following Months


Week 1-4 (6 Hours)

  • Rank Tracking (20 Keywords)
  • Broken Link Checker
  • Title and Meta Description
  • Heading Tag Optimization
  • Image Alt Text Optimization
  • Canonical URLs
  • Schema (Rich Snippets)
  • Google Search Console Errors Fixes
  • SEO Audit & Implementation (Top 10 Pages)

SEO GROWTH faqs


How do we get started?

Our maintenance package and pricing assume your site is fairly healthy to start though clients often reach out to us about maintenance because something has gone wrong with their site.

To help us provide the best solution, we'll first have a discovery call with you so we can get to understand your needs, goals and pain points better. From there we can recommend solutions and help you pick a maintenance plan that's right for you.

To get started, simply schedule a consultation here and we'll connect via Zoom to review your needs: https://www.northstardesign.studio/get-started/

WHAT ACCOUNTS DOES THE NSDS TEAM NEED ACCESS TO?

Typically we'll need access to your website related accounts (hosting, domain, /wp-admin login) as well as your Analytics accounts (google Analytics, Google Search Console, Bing Webmaster Tools, Google Business Page).

Most platforms allow you to add users and assign specific roles/permissions (ex: Admin, Editor, Owner).

Typically we'll ask that you add us as an Administrator to needed accounts. If you're unsure about how to access or provide access to those accounts, we can help walk you through that as needed.

Ever wondered what Google Search Console is? You may have seen it in your searches or even heard about it from someone, but you're not quite sure what the whole thing is. Well, the North Star team is here to tell you! Google Search Console (or GSC) is an SEO audit tool that helps business owners like yourself get data on their website traffic and search engine rankings. It's important for any business owner to know how well they are doing with their technical SEO as well as on-page SEO strategy  which means having access to this information at all times.

It can be difficult sometimes when you don't know where to start with a webmaster tool like Google Search Console. In this article, we explain the What, Why, and How of Google Search Console so you can leverage it to do an SEO audit of your website. Read on here.

WHAT IS A SITEMAP?

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

What is Technical SEO?

echnical search engine optimization is the tweaking of technical methods, like meta tags and website speed, to make it rank better in search engines like Google.

The technical side of SEO is a kind of inbound marketing; in fact, it's the key to inbound marketing. Search engines, like Google and Bing, rank web pages based on their ability to prove that they are valuable sites. To do this they analyze the site for things like how well written is its content? How often does it change? Does it provide interesting content to users? Can people link to your website from other websites (a sign of popularity and brand awareness)?

It includes information about HTML code (that can be copied by search engine crawlers), home page meta tag code (information used by browsers when displaying the site), and more specific tags with keywords relevant to your services.

Speed is one of the most important aspects of SEO because slow-loading websites can lead to higher bounce rates and reduce conversions. This means that sites with fast page load times will typically rank better than competitor sites. Depending on your type of business, quicker load times could translate into an increase in income per visitor or even increased revenue in general. Basically, web design needs to be able to respond quickly for users looking for information on their devices without getting bogged down by bloated features or non-image files.

WHAT IS on-page SEO?

On-page SEO refers to the actual content on your website and its ability to help the search engines crawl and index your site for better search engine ranking.

One of the most powerful methods to leverage on-page SEO is to carefully optimize specific sentences, phrases, and keywords throughout the content on the page to increase website traffic.

The first step to improving your search engine optimization is to conduct keyword research to find out which keywords are the most relevant/popular, and also what keywords people are using for searches on your site. This will allow you to optimize your content for those popular terms.

Second, take a page from the competition's book by checking out what they're doing well. This includes things like how descriptive their title tags are, their meta tags, meta description and subheadings hierarchy, etc. The more data points you collect about competitors' strategies online, the easier it will be for you to produce an even better strategy that will rank higher in searches results pages (SERPS).

Third, is to marry these two data sets together to define a keyword strategy and then write content, meta, and slugs that support the SEO tactics.

WHAT IS OFF-PAGE SEO?

Off page SEO is more or less any unpaid marketing you do˜off the site to improve your site's visibility. This includes, but is not limited to, using social media channels to promote your pages and content. And conducting reputation management via social media channels and customer review sites like Yelp.

 

#NSDSPROTIP

You can actually provide amazing customer service to prospects well before they become clients by responding to your customer reviews. Responding to reviews is a great way for providers to engage with their customers and win trust from prospects.

Every company should respond proactively to positive Google reviews, because this boosts search engine authority. When a review is posted on Google, it ranks higher in the search rankings than when other companies post their own review. If other people see that other people think your business is the best at what you do - they're more likely to choose your business and become longterm loyal clients or repeat clients (daily/weekly visitors).

Off-page SEO techniques allow businesses to either gain direct reach with users or provide more opportunities for potential customers/clients to find them without depending exclusively on their ability to rank well in SERPs for specific keywords.

It's important to provide value to potential customers through your site's content, social media posts, and google business listings. Additionally, it is important to maintain high-quality customer service so that people know they can trust you when buying items off-site.

 

#NSDSPROTIP

Negative reviews, they will happen. A great way to respond is to use the convo off-line. Affirm how important their satisfaction is to you and offer a direct tele or email to discuss a resolution. After you've addressed the issue (hopefully the client is now satisfied), respond to the post AGAIN and make note of the resolutions, Hey Amy, I'm so glad we were able to connect and clear up the misunderstanding about our office hours. Please do swing by at your earliest convince for your complimentary Home-care kit, our way of saying thank you for trusting us with your therapeutic care. A response like this tells prospects you really do care about their experience AND it gives the reviewer a chance to reply and even amend their review rating (star-score).

Backlinking is also an important step in off-page SEO and a key part of content distribution. It builds authority, promotes content, and increases engagement. As such, building your backlink profile is a good thing! Why? You can think of each site as having a power level that's measured by its PageRank.

Google uses it to rank the relevancy of individual pages on the web and you can go higher if other influential sites link to yours. Search engines see this as a positive signal and reward you with better rankings for your page than those who don't have any incoming links or shares from competitors; they're seen as more popular because their information has spread farther around the Internet (it's reached more people).

WHAT IS SEM?

SEM (Search Engine Marketing) is a method of internet marketing that involves the management, optimization and bidding for search engine ad space. While SEO is part of SEM, typically digital service providers consider them separate entities. Most notably, off-page SEO often overlaps with paid SEM and (in our experience) off-page SEO services are best delivered by the same agency handling a website's paid SEM as the two strategies will overlap. Ask us for an SEM agency recommendation here.

SEM strategies might include keyword research to identify appropriate keywords. These keywords/phrases may overlap or differ from your initial SEO keyword strategy depending on the target audience, platform, and conversion goals of a specific SEM strategy.

A good example of where off-page SEO and SEM overlap is with online business profess (think your business FB page or Google My Business Page). Listings Management is the process of making sure that pages and searches across a website present themselves in a uniform and professional way. This helps improve the site's reputation, ranking, and authority with search engine algorithms to reflect their content or expertise.

Listings management also helps unify the internal message of your company by using consistent descriptions, headings, logos, images, and other visual elements. The more unified these features are throughout your site; the stronger your authority will be to rank at or near the top of popular search terms for keywords related to your business. While listings management sounds complicated at first it is actually pretty simple: make everything look like it belongs together!

What comes first, SEO or SEM?

While these two pieces have a symbiotic relationship and can be done in tandem, ad a rule, technical SEO and on-page SEO should be done before anything else because it is needed to make sure that the site can be crawled and indexed by search engines.

SEO is the foundation for SEM. If you have excellent, user-centered on-page optimization, your site will be easier to index and map on Google searches, which ultimately leads to higher rankings in SERP. Furthermore, there are many examples where ranking positions improved significantly after only minor changes were made to the underlying root cause(s) and this was verified through analytics tracking or Google Search Console analytics data (i.e., better CTR percentages).

That being said, SEM can drive sales of your products or services if consumers are searching for relevant keywords that match up with what you're offering. After all, they clicked on content via a SERP result it's an indication that their search led them straight to their desired purchase! With SEO coming first, however, there's no question about where to invest time and money in order to get the best results.

SEO: Low Hanging Fruit

For business owners looking to move the needle with DIY SEO pieces that don't involve diving into their website's back-end, we recommend dabbling in some off-page SEO.

Managing Business Profiles
Managing business profiles involves establishing a social media presence on sites such as Facebook, Twitter, and Instagram. Manage your SEO business listings by having all pertinent information up to date, including hours of operation, contact information, website address(es), etc. Not sure where you're listed? Go google yourself and see where you come up. Click every link on the first 2 pages and see if the information is accurate. If not, try to claim the profile (usually free) and update the information.

Reputation management
Responding to reviews of your business helps maintain public trust for your product or services by addressing negative feedback from customers.

Social Media
Engaging on social media entails posting content that is relevant to your field on a consistent basis on all the major platforms. An important note here is that you don't have to be on EVERY social media platform. If SM isn't your thing (and for many, it's not), just pick 1 or 2 platforms (ex: LinkedIn and Facebook) and  show up consistently.

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