WordPress On-page SEO for Growth: Monthly Maintenance Package

Our maintenance package and pricing assume your site is fairly healthy to start though clients often reach out to us about maintenance because something has gone wrong with their site.

To help us provide the best solution, we’ll first have a discovery call with you so we can get to understand your needs, goals and pain points better. From there we can recommend solutions and help you pick a maintenance plan that’s right for you.

To get started, simply schedule a consultation here and we’ll connect via Zoom to review your needs: https://www.northstardesign.studio/get-started/

Typically we'll need access to your website related accounts (hosting, domain, /wp-admin login) as well as your Analytics accounts (google Analytics, Google Search Console, Bing Webmaster Tools, Google Business Page).

Most platforms allow you to add users and assign specific roles/permissions (ex: Admin, Editor, Owner).

Typically we'll ask that you add us as an Administrator to needed accounts. If you're unsure about how to access or provide access to those accounts, we can help walk you through that as needed.

On-page SEO refers to the actual content on your website and its ability to help the search engines ‘crawl’ and index your site for better search engine ranking.

One of the most powerful methods to leverage ‘on-page SEO’ is to carefully optimize specific sentences, phrases, and keywords throughout the content on the page to increase website traffic.

The first step to improving your search engine optimization is to conduct keyword research to find out which keywords are the most relevant/popular, and also what keywords people are using for searches on your site. This will allow you to optimize your content for those popular terms.

Second, take a page from the competition’s book by checking out what they’re doing well. This includes things like how descriptive their title tags are, their meta tags, meta description and subheadings hierarchy, etc. The more data points you collect about competitors’ strategies online, the easier it will be for you to produce an even better strategy that will rank higher in searches results pages (SERPS).

Third, is to marry these two data sets together to define a keyword strategy and then write content, meta, and slugs that support the SEO tactics.

Off page SEO is more or less any unpaid marketing you do ‘off the site’ to improve your site’s visibility. This includes, but is not limited to, using social media channels to promote your pages and content. And conducting reputation management via social media channels and customer review sites like Yelp.

 
#NSDSPROTIP
You can actually provide amazing customer service to prospects well before they become clients by responding to your customer reviews. Responding to reviews is a great way for providers to engage with their customers and win trust from prospects.
Every company should respond proactively to positive Google reviews, because this boosts search engine authority. When a review is posted on Google, it ranks higher in the search rankings than when other companies post their own review. If other people see that other people think your business is the best at what you do - they're more likely to choose your business and become longterm loyal clients or repeat clients (daily/weekly visitors).

Off-page SEO techniques allow businesses to either gain direct reach with users or provide more opportunities for potential customers/clients to find them without depending exclusively on their ability to rank well in SERPs for specific keywords.

It’s important to provide value to potential customers through your site’s content, social media posts, and google business listings. Additionally, it is important to maintain high-quality customer service so that people know they can trust you when buying items off-site.

 
#NSDSPROTIP
Negative reviews… they will happen. A great way to respond is to use the convo off-line. Affirm how important their satisfaction is to you and offer a direct tele or email to discuss a resolution. After you’ve addressed the issue (hopefully the client is now satisfied), respond to the post AGAIN and make note of the resolutions , “Hey Amy, I’m so glad we were able to connect and clear up the misunderstanding about our office hours. Please do swing by at your earliest convince for your complimentary Home-care kit, our way of saying ’thank you’ for trusting us with your therapeutic care.”. A response like this tells prospects you really do care about their experience AND it gives the reviewer a chance to reply and even amend their review rating (star-score).

Backlinking is also an important step in off-page SEO and a key part of content distribution. It builds authority, promotes content, and increases engagement. As such, building your backlink profile is a good thing! Why? You can think of each site as having a power level that’s measured by its PageRank.

Google uses it to rank the relevancy of individual pages on the web – and you can go higher if other influential sites link to yours. Search engines see this as a positive signal and reward you with better rankings for your page than those who don’t have any incoming links or shares from competitors; they’re seen as more popular because their information has spread farther around the Internet (it’s reached more people).

SEM (Search Engine Marketing) is a method of internet marketing that involves the management, optimization and bidding for search engine ad space. While SEO is part of SEM, typically digital service providers consider them separate ‘entities’. Most notably, off-page SEO often overlaps with paid SEM and (in our experience) off-page SEO services are best delivered by the same agency handling a website’s paid SEM as the two strategies will overlap. Ask us for an SEM agency recommendation here.

SEM strategies might include keyword research to identify appropriate keywords. These keywords/phrases may overlap or differ from your initial SEO keyword strategy depending on the target audience, platform, and conversion goals of a specific SEM strategy.

A good example of where off-page SEO and SEM overlap is with online business profess (think your business FB page or Google My Business Page). Listings Management is the process of making sure that pages and searches across a website present themselves in a uniform and professional way. This helps improve the site’s reputation, ranking, and authority with search engine algorithms to reflect their content or expertise.

Listings management also helps unify the internal message of your company by using consistent descriptions, headings, logos, images, and other visual elements. The more unified these features are throughout your site; the stronger your authority will be to rank at or near the top of popular search terms for keywords related to your business. While listings management sounds complicated at first it is actually pretty simple: make everything look like it belongs together!

While these two pieces have a symbiotic relationship and can be done in tandem, ad a rule, technical SEO and on-page SEO should be done before anything else because it is needed to make sure that the site can be crawled and indexed by search engines.

SEO is the foundation for SEM. If you have excellent, user-centered on-page optimization, your site will be easier to index and map on Google searches, which ultimately leads to higher rankings in SERP. Furthermore, there are many examples where ranking positions improved significantly after only minor changes were made to the underlying root cause(s) and this was verified through analytics tracking or Google Search Console analytics data (i.e., better CTR percentages).

That being said, SEM can drive sales of your products or services if consumers are searching for relevant keywords that match up with what you’re offering. After all, they clicked on content via a SERP result – it’s an indication that their search led them straight to their desired purchase! With SEO coming first, however, there’s no question about where to invest time and money in order to get the best results.

For business owners looking to move the needle with DIY SEO pieces that don’t involve diving into their website’s back-end, we recommend dabbling in some off-page SEO.

Managing Business Profiles
Managing business profiles involves establishing a social media presence on sites such as Facebook, Twitter, and Instagram. Manage your SEO business listings by having all pertinent information up to date, including hours of operation, contact information, website address(es), etc. Not sure where you’re listed? Go ‘google’ yourself and see where you come up. Click every link on the first 2 pages and see if the information is accurate. If not, try to claim the profile (usually free) and update the information.

Reputation management
Responding to reviews of your business helps maintain public trust for your product or services by addressing negative feedback from customers.

Social Media
Engaging on social media entails posting content that is relevant to your field on a consistent basis on all the major platforms. An important note here is that you don’t have to be on EVERY social media platform. If SM isn’t your thing (and for many, it’s not), just pick 1 or 2 platforms (ex: LinkedIn and Facebook) and ’show up’ consistently.