Branded - North Star Design Studio

SEO is a technique of getting more visitors through search engines’ free, organic, or natural search results. The goal of an SEO campaign is to boost your website’s ranking on search engine results pages. Ranking higher in Google SERPs can improve your online visibility and results in more conversions.  

Search engines use hundreds of factors before ranking a website. An SEO expert optimizes your website for these factors to make it appealing to search engine bots as well as humans.

Branding provides (emotional) context to your organization, company, product, or service. It’s a strategy that helps people to choose one brand over another.

Branding aims to build trust within a market that helps attract and retain loyal customers. Good branding will convey your value proposition to customers and separate you (in a meaningful way) from your competitors.

Branding can help you build trust in three main ways:

1. It makes your company stand out from the competition. If you have a strong visual identity and an identifiable brand that people can easily recognize, it’s easier for them to remember you and your product. And if they remember you and your product well, they’ll be more likely to buy from you again.

2. It makes people feel like they know more about what’s going on in your world. If someone sees that you’ve branded yourself as “the coffee shop with great music” or “the hotel that caters to pets,” they’ll naturally feel like they know what to expect from you. And if they know what to expect, they’ll feel more comfortable doing business with you and recommending you to others!

3. It gives people a reason to trust that what they see is true. When someone knows what they’re looking at is genuine, they’re more likely to believe in that business’s process  and ability to get results.

There are four key principles of branding: 

1. Understand your audience:  If you don’t know your audience, you will never be able to reach them. What problems are they facing? What mistakes have they made trying to fix that problem before? What do they care about beyond your specific service? What gets them excited? What makes them angry?

2. Find Out What Makes You Unique: In today’s competitive environment, your potential customers are bombarded by hundreds of marketing messages from your competitors and alternative services. Be clear about what makes you stand out and why your solution is the best solution.. Your brand differentiator could be a unique aspect, feature, or specific benefit that sets you apart from your competitors. What do prospective clients need to know to decide you’re the best option for them!

3. Your Values and Mission: Define your brand by establishing brand purpose, values, and brand personality. Clearly describe and communicate your values, mission, and brand purpose to your audience. For example; are you a cosmetic company committed to sustainable ingredients/packaging or are you a landscaping company that specializes in organic foliates vs spraying pesticides?

4. Visual Identity: Visual identity refers to all the visuals displayed for your target audience. It includes images, infographics, a logo, and website design. Do these materials paint an accurate picture of who you are as a brand when put together? 

TIP: It is important to legally protect your brand!  Read more on this here: https://www.northstardesign.studio/pro-tips-design-blog/what-is-branding-and-4-reasons-why-branding-is-important-for-your-business/

Brand Strategy is a plan for the development of a successful brand that appeals to your ideal customer. The first step in the development of a brand strategy is to identify both your ideal client and your core business objectives.The business owner must also identify the target audience to strengthen the brand’s effectiveness. After developing a particular branding strategy, it should be implemented at all levels. 

The brand design comes after clarifying your brand strategy. It refers to all the visual elements of a brand. At North Star Design Studio, we offer state-of-the-art brand design services for our clients. In fact, we require our brand design clients to have some basic foundation for their brand strategy before they book with us. Once a client is on board, we discuss and clarify their brand strategy to develop the branded design for their business.

If you would like to work with an experienced brand designer to bring your dream brand strategy to life, get in touch with us today.    

It is commonly believed that logo design and branding are the same things, but actually, they are not. The two concepts are related, though. A business logo is a symbol that represents a company or a product. It differentiates a business from other businesses, and it is a part of the visual identity of a business. 

Branding refers to every touch point the customers have with a company. It includes but is not limited to a collection of commercials, celebrity endorsements, product packaging, store design, product placement on media, your professional email address etc. 

While a logo is important to brand strategy, branding requires a broader perspective and represents how your clients experience your company at every touchpoint.  A great, branded logo reflects the branding of a company and resonates with prospective clients

Your brand logo  quickly communicates your values and beliefs as a business. It is printed on your products, branding materials like business cards, websites, and social media, as well as on the minds (and hopefully hearts) of your clients. As such, a good logo is an integral aspect of your brand identity. 

Your company website and logo are likely the first branded materials your customers interact with. A professional logo design will enhance all your marketing efforts and can leave a great first impression reflecting your quality service, purpose, and values.

A professional design agency like NSDS can help take your brand and message to the next level. We can ensure that all your core digital marketing assets convey a consistent visual message to help win the trust of your potential customers. 

A professional designer will also save you loads of time (and time is money). Of course, you can spend hours on a logo generator like Canva to design a make-shift logo, but that free logo maker will not produce an original design and it’s likely you’ll not be able to secure copyrights to the artwork. Hundreds of businesses would already be using the design from that logo generator.

Professional logo designers will provide you with loads of creative ideas for branding. They can intelligently represent your brand and convey a positive image of your business.   

Before hiring a graphic designer, you should identify your goals and what you are trying to achieve. Only then can you decide which graphic designer will best fit your project.

Before the logo design process begins, you should look at a designer’s portfolio to see which logo designs they have accomplished and the people they have served.

You should also look at the online reviews and testimonials a web designer has received previously. The internet is full of people who are willing to give honest feedback about their experiences with businesses. If you can find these reviews, you’ll get a better idea of how well the business works and whether or not it’s worth hiring them for your project.