Branded Logo Design Services

Elevate your business with Branded Logo Design, Style Guides and Essential Branding Materials to maximize Conversions.

Custom Logo Design: Communicate Value with Branding

The goal of branding is to convey your value to customers and separate yourself (in a meaningful way) from your competitors. And, lets be clear, your logo is not your brand… a brand is the place a business/service holds in the hearts and minds of customers (the market). It can also be 'quantified' as whatever people say about it when they (or you) you leave the room. How customers feel after benefiting or having success with your service, product or business; THAT is your 'brand'.

Now, where does logo and graphic design fall in the mix? Keystone elements like your logo, symbols, iconography, standardized typography and color palettes set the tone; it tells prospective customers what can be expected when they trade their money for your service. Your branded graphics should capture the attention (and heart) of potential customers by communicating the promise of an exceptional and transformative experience.  

Great, custom logo design can establish your brand identity visually and communicate your core values in an interesting way. Being the foundation of your branding scheme, your logo sets the stage for your story. Core design elements (colors, accents and fonts) translate into other branding materials, creating a visual brand identity that is memorable and meaningful.  

North Star Design Studio also helps ensure brand consistency be developing comprehensive style guides that are easy for your team to understand and offering collateral audits for existing materials. Partner with us to make the right branding strategy and create a design process through style guides, advertising, and other printed materials.

Branded Style Guides

Create a Meticulous Style Guide for Uniform Branding

Enhance the impact of your branding with a custom style guide to help vendors and team members consistently represent your business across various media in a consistent way. Work with our team to create best practice templates, type and usage rules and establish review processes that gives you control over your visual brand identity. Keep the whole team in the loop and on-brand with detailed digital guidelines that cover:

Brand Color Guidelines

Define your brand's color palette derived from the color wheel, with one primary brand color and some secondary shades. Depending on the nature of your business, we might recommend using a specific color connotation and color scheme to add vitality to your brand representation. 

Typography Details

Decide on typography details like fonts or types of fonts to be used, their sizes, height or spacing. The branding guide may also define which types of display fonts, script fonts or calligraphic fonts should be used (or not used) as well as acceptable substitutions.

Brand Voice

Partner with us to find the style that resonates with your audience and reflects your brand identity. Define Mission, Affiliate and Partner statements as well as 'if this/then that' scenarios for commonly used brand statements. Have guidlines from third-arty affilaites that need to be adhered too? We can incorporate those too!

Image and Data Visualization

Your brand should reflect in the imagery you choose. Our style guide provides guidelines on choosing appropriate photos, illustrations, charts, and infographics. 

Time is now

Experience Branded Design done the right way

Graphic Design: Branded Essentials

Improve your brand recognition through essential branding materials like online profile graphics, handbooks, promotional items, packaging and more

Graphics can make or break a brand… if products aren't 'on brand' then they might be a waste of money and hurting your brand by confusing potential customers. North Star's team of experienced graphic designers have the design skills needed to enhance your brand profitability by keeping your messaging relevant and enticing to new and current clients.

More than just 'pretty' pictures, great graphic design will enhance your brand's appeal by ensuring your message and services are delivered in a consistent and appealing way while keeping an eye 'toward the future' to present new trends and provide heads-up when industry shifts can be leveraged in your favor.


Check what our clients say:

"You came in at a critical point—we had to do a serious pivot to scale down our client touch-points but still maximize ROI with our messaging and you helped us succeed!!! Beyond design, you bring that higher level thinking to our brand and projects… You take care of our brand."

Diane Siroky

"I knew from our first conversation that Tara would be the perfect fit to work with. North Star is extremely responsive, reliable, creative and always willing to go the extra mile. I cannot say enough about how much I value their experience and expertise. She's my go-to."

Kim Barron

"The thing I liked best about working with North Star was the fact that they took the time to get to know me and to truly understand my project so they could offer the best advice based on their experiences."

Mike Mackniak


What is branding? Why is it important?

Branding provides (emotional) context to your organization, company, product, or service. It's a strategy that helps people to choose one brand over another.

Branding aims to build trust within a market that helps attract and retain loyal customers. Good branding will convey your value proposition to customers and separate you (in a meaningful way) from your competitors.

Branding can help you build trust in three main ways:

  1. It makes your company stand out from the competition. If you have a strong visual identity and an identifiable brand that people can easily recognize, it's easier for them to remember you and your product. And if they remember you and your product well, they'll be more likely to buy from you again.

  2. It makes people feel like they know more about what's going on in your world. If someone sees that you've branded yourself as "the coffee shop with great music" or "the hotel that caters to pets," they'll naturally feel like they know what to expect from you. And if they know what to expect, they'll feel more comfortable doing business with you and recommending you to others!

  3. It gives people a reason to trust that what they see is true. When someone knows what they're looking at is genuine, they're more likely to believe in that business's process  and ability to get results.

What are the principles of branding?

There are four key principles of branding: 

  1. Understand your audience:  If you don't know your audience, you will never be able to reach them. What problems are they facing? What mistakes have they made trying to fix that problem before? What do they care about beyond your specific service? What gets them excited? What makes them angry?

  1. Find Out What Makes You Unique: In today's competitive environment, your potential customers are bombarded by hundreds of marketing messages from your competitors and alternative services. Be clear about what makes you stand out and why your solution is the best solution.. Your brand differentiator could be a unique aspect, feature, or specific benefit that sets you apart from your competitors. What do prospective clients need to know to decide you’re the best option for them!

  1. Your Values and Mission: Define your brand by establishing brand purpose, values, and brand personality. Clearly describe and communicate your values, mission, and brand purpose to your audience. For example; are you a cosmetic company committed to sustainable ingredients/packaging or are you a landscaping company that specializes in organic foliates vs spraying pesticides?

  1. Visual Identity: Visual identity refers to all the visuals displayed for your target audience. It includes images, infographics, a logo, and website design. Do these materials paint an accurate picture of who you are as a brand when put together? 

TIP: It is important to legally protect your brand!  Read more on this here:

What is the brand strategy? How is it different from branded design?

Brand Strategy is a plan for the development of a successful brand that appeals to your ideal customer. The first step in the development of a brand strategy is to identify both your ideal client and your core business objectives.The business owner must also identify the target audience to strengthen the brand's effectiveness. After developing a particular branding strategy, it should be implemented at all levels. 

The brand design comes after clarifying your brand strategy. It refers to all the visual elements of a brand. At North Star Design Studio, we offer state-of-the-art brand design services for our clients. In fact, we require our brand design clients to have some basic foundation for their brand strategy before they book with us. Once a client is on board, we discuss and clarify their brand strategy to develop the branded design for their business.

If you would like to work with an experienced brand designer to bring your dream brand strategy to life, get in touch with us today.    

What's the difference between logo design and branding?

It is commonly believed that logo design and branding are the same things, but actually, they are not. The two concepts are related, though. A business logo is a symbol that represents a company or a product. It differentiates a business from other businesses, and it is a part of the visual identity of a business. 

Branding refers to every touch point the customers have with a company. It includes but is not limited to a collection of commercials, celebrity endorsements, product packaging, store design, product placement on media, your professional email address etc. 

While a logo is important to brand strategy, branding requires a broader perspective and represents how your clients experience your company at every touchpoint.  A great, branded logo reflects the branding of a company and resonates with prospective clients

Why is the logo so important for branding purposes?

Your brand logo  quickly communicates your values and beliefs as a business. It is printed on your products, branding materials like business cards, websites, and social media, as well as on the minds (and hopefully hearts) of your clients. As such, a good logo is an integral aspect of your brand identity. 

Your company website and logo are likely the first branded materials your customers interact with. A professional logo design will enhance all your marketing efforts and can leave a great first impression reflecting your quality service, purpose, and values.

Why should you hire a designer for branding?

A professional design agency like NSDS can help take your brand and message to the next level. We can ensure that all your core digital marketing assets convey a consistent visual message to help win the trust of your potential customers. 

A professional designer will also save you loads of time (and time is money). Of course, you can spend hours on a logo generator like Canva to design a make-shift logo, but that free logo maker will not produce an original design and it’s likely you’ll not be able to secure copyrights to the artwork. Hundreds of businesses would already be using the design from that logo generator.

Professional logo designers will provide you with loads of creative ideas for branding. They can intelligently represent your brand and convey a positive image of your business.   

How to find the best graphic and logo designer for my brand?

Before hiring a graphic designer, you should identify your goals and what you are trying to achieve. Only then can you decide which graphic designer will best fit your project.

Before the logo design process begins, you should look at a designer's portfolio to see which logo designs they have accomplished and the people they have served.

You should also look at the online reviews and testimonials a web designer has received previously. The internet is full of people who are willing to give honest feedback about their experiences with businesses. If you can find these reviews, you'll get a better idea of how well the business works and whether or not it's worth hiring them for your project. 

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