Business identity is a statement of your company’s unique innovation, service, and offering & distinguishes your business as the best choice for potential customers. It should be used to engage customers, create sales pitches, and inform marketing messaging. Before you can open your doors for business, you must establish systems to protect your business identity.

Read More

November 19, 2021

A Google Search Console SEO Audit flags the technical issues before they destroy your rankings. Ever wondered what Google Search Console is? You may have seen it in your searches or even heard about it from someone, but you’re not quite sure what the whole thing is. Well, the North Star team is here to

Read More

November 15, 2021

Ready to truly own your website… and make your site a functioning part of your business?  In this series, “The North Star Journey”, we’ve been covering how your website can do so much more than help people find you on Google.  What can a website do? With great website design, a website can become an integral part of running

Read More

November 8, 2021

When I started my business, I had to set it up.  Everything from the site to taxes, client contracts to software and yes, I needed great website design too! I didn’t know what I didn’t know.  That’s the case with most people! Websites are no different.  There are so many things great website design can do for

Read More

November 3, 2021

An FAQ page is one of the most important components of your website and even your on-page SEO strategy. Carefully crafted FAQs can help you rank better with search engines by providing context and an opportunity to use keywords in a conversational way. A great FAQ section can also help streamline your business and reduce

Read More