Creating a LinkedIn Page for your business helps you establish credibility, improve search visibility, and give your network an easy way to refer others to your services. This guide walks you through the process step-by-step with tips, links, and everything you need to hit publish with confidence.
🧠 What to Have Ready Before You Start
Make the setup process seamless by gathering the following:
- ✅ Full Business Name
- ✅ Preferred LinkedIn URL slug (usually your exact business name or social media handle)
- ✅ Website URL
- ✅ Business Tagline (a short description or motto)
- ✅ Logo file (JPG, 500x500px, centered inside a white square background)
- ✅ Cover photo (branding or hero image)
💡 Logo Tip: LinkedIn displays logos in a circle, so make sure your logo has enough white space around it to avoid cropping. If the file is too large to upload, compress it for free at TinyJPG.com
✅ Step 1: Log in and Access the LinkedIn Page Setup
Start by logging into your main personal LinkedIn account.
Then go directly to:
✅ Step 2: Choose “Company”
From the options presented, select Company (this is the right choice for small businesses, organizations, and nonprofits).
Choose ‘Company’ to build your business presence.
✅ Step 3: Enter Your Business Details
Fill out all the required fields, including:
- Page Name
- Website
- Industry
- Company Size
- Logo
- Tagline
These basics are what visitors will see first.
💡 Slug Tip: LinkedIn will auto-generate your page’s URL based on your business name (example: linkedin.com/company/north-star-design).
If that version is taken or inconsistent with your brand, you can customize the handle before clicking “Create Page.” Keeping your slug consistent with your social handles is great for SEO and easier for clients to find you.
Click Create Page at the bottom when you’re done.
✅ Step 4: Build Out Your Business Page
Now that your page is live, take a few minutes to:
Review and publish your page updates
Add a detailed description
Include your location(s)
Upload your cover photo
🔧 Helpful Follow-Up Links
- 👥 How to Add an Admin to Your LinkedIn Page
Step-by-step guide with screenshots » - ✏️ Edit Your LinkedIn or Showcase Page
LinkedIn Help Center - 📸 Add a Dynamic Cover Image
Cover Photo Best Practices - 🤝 Using LinkedIn for Post-Networking Follow-up
Networking Follow-Up Strategy Guide »
