Business identity is a statement of your company’s unique innovation, service, and offering & distinguishes your business as the best choice for potential customers. It should be used to engage customers, create sales pitches, and inform marketing messaging. Before you can open your doors for business, you must establish systems to protect your business identity.
Updated: Nov 21, 2020 “I love your logo… there’s nothing I would change, period.” This is what I said to a business owner recently and it’s not what they expected to hear from a major design studio that gets paid to design branded logos. They expected a hard sell for a new one. The business owner
Updated: Nov 21, 2020 Your company’s brand is more than customer brand proposition, beautiful graphics, great products and excellent service… your brand begins with company culture and is often best represented by your relationship with staff and their relationship with each other. Just as a customer brand proposition is used to define a product or service
Updated: Nov 21, 2020 From mapping your customer journey through to planning for future growth, success often hinges on creating a solid plan. Step 1. Assess and Analyze When a designer takes up the assignment of branding, his first task is to assess and analyze business goals and brand personality. She usually asks the clients to
Updated: Nov 21, 2020 Attention Mr. Entrepreneur: You have worked hard, day and night to establish your business. Now it’s time for branding and you are facing a “to be or not to be” dilemma. Perhaps you are thinking not to spend on hiring that good designer and do it yourself? Well, you better think