Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Many in the design community eagerly anticipate the annual announcement of Pantone’s “Color of the Year”… having a background in printing, my anticipation is two-fold… both for the design value of the color as well as the joy of getting to go on press to check the color proofs (a must when using spot).
These days, some shy away from being tied to specific Pantone color palettes as part of their static branding BUT most appreciate the value of leveraging market energy around “… of the year” for their brand.
A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
Explore more about Pantone’s “Colors of the years” here: https://store.pantone.com/uk/en/color-of-the-year-2020