Updated: Nov 21, 2020 Establishing a brand is already a big task, but when you decide to revamp it while maintaining some kind of consistency, things can get tricky. Brand establishment occurs once consumers associate your brand with a certain image, logo, font, color, and so forth. It’s important to establish a brand style guide so… Continue Reading 7 Key Points to Maintaining Consistency When Revamping Your Company Brand
Updated: Nov 21, 2020 The other day I stopped at the store to return something. While I waited on the 100 mile line, my eyes drifted to a guy that was standing off to the side, chatting up a woman. He was wearing a toupee and it was pretty obvious. I immediately caught myself staring and… Continue Reading A Tale: The Guy with the Bad Toupee
Updated: Nov 21, 2020 Your company’s brand is more than customer brand proposition, beautiful graphics, great products and excellent service… your brand begins with company culture and is often best represented by your relationship with staff and their relationship with each other. Just as a customer brand proposition is used to define a product or service… Continue Reading How to Succeed at Employee Branding
Updated: Nov 21, 2020 Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Many in the design community eagerly anticipate the annual announcement of Pantone’s “Color of the Year”… having a background in printing, my anticipation is two-fold…… Continue Reading Announcing the Pantone Color of the Year 2020: 19-4052 Classic Blue
Updated: Nov 21, 2020 From mapping your customer journey through to planning for future growth, success often hinges on creating a solid plan. Step 1. Assess and Analyze When a designer takes up the assignment of branding, his first task is to assess and analyze business goals and brand personality. She usually asks the clients to… Continue Reading Your Brand Needs a Process.