Your logo is one of the most important parts of marketing your business. It will be the face of your business, the iconic identifier that immediately brings your company to the forefront of your customers’ minds. There are a few things you need to keep in mind when designing a business logo as a poorly designed logo can be a death sentence for any marketing campaign for a company. Here are three things you’ll need to keep in mind when designing a logo for your company.
Make It Represent Your Company
Your logo needs to represent your company. The mental association between your logo and your company should be near-instantaneous. While some companies that have built a massive name for themselves can get away with more abstract logos, their simple design and identifiability make up for their abstract design. If your logo has nothing to do with your company, people will have trouble making the connection, and your marketing will fall flat. Customers can form opinions of your brand in less than 10 seconds, so it’s crucial you make a positive impression. A logo is NOT your brand but it represents your brand.
Keep It Simple
While making a simple logo can help with making it easy to recognize, the benefits don’t stop there. When producing marketing material, you’ll be placing your logo on a variety of materials. These include things like billboards, packaging, displays, web ads and the list goes on. Having a simple logo makes it so that you can easily place your logo on any size display or product without losing visual integrity. This means that you can print your logo on the corner of a napkin square or a massive banner display, and it’ll be just as readable and identifiable on both. Also, make sure your logo can be printed in both color and black and white and still be recognizable.
Don’t Worry About Being Trendy
Fads in design come and go, and trying to make your logo hip or trendy to the current audience is just going to lead to tons of reworks as trends change. Focus on a design that will withstand the test of time and still look just as good 10 years from now. Timeless logos can stay relevant for decades if they are designed well enough. Simplicity tends to also help make your logo timeless as simple designs rely less on trends and more on solid core design principles. Keeping these rules in mind, your logo should be able to not only attract customers but also keep your brand recognizable for years to come.