December 12, 2020

Create a Search-Friendly website that drives user-action and supports your goals. “Work smarter not harder.” That’s the line we’ve been fed for years and it’s true, to a point. A better breakdown might be “Set up smarter systems that do the hard work for you.” In the case of successful businesses, it implies that you… Continue Reading Make Your Website Work For You

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November 20, 2020

I hope most business owners recognize that the days of yellow page advertising and walk-in customer sales are long gone… all must bow to the beast that is the world wide web. For those who’ve yet to concede, I can assure you that the lack of a business website (even for a small business, solopreneur,… Continue Reading Getting Started: Websites for Small Businesses

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October 27, 2020

It’s not even lunch time and I?ve already said this twice today. And ‘shocked’ is how I would describe both reactions. Day in, day out, week after week, I speak with people working on ‘business’ projects that aren’t really businesses. EXAMPLES: Career educator wants to leverage decades of course curriculum to reframe socio-economic conversation for… Continue Reading Get The Most Out Of What You Pay For

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April 8, 2020

Your logo is one of the most important parts of marketing your business. It will be the face of your business, the iconic identifier that immediately brings your company to the forefront of your customers’ minds. There are a few things you need to keep in mind when designing a business logo as a poorly… Continue Reading What to Keep in Mind When Designing a Business Logo

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